Glenn Spiro- jewelry for very wealthy people
Glenn Spiro, founder of the G London Jewelry House, designer and creator of extremely expensive jewelry for very wealthy people, collectors and some famous jewelry houses worldwide. His jewelry is not available to everyone. “We’re a very small company. There are a limited number of people who have the style, conviction, confidence and financial ability to own fabulous jewelry, especially the things we make,” Spiro says.
Glenn has won the international fame in the development and creation of jewelry masterpieces.
Glenn has a very interesting history. Glenn was born in east London in a poor family. He was a student jeweler. Glenn began his education on jewelry at the age of 15 at the English artworks where he studied the art of jewelry making. He also applied for an internship as a jeweler in Hatton garden. Polishing his skills year after year he was able to deal with the most complex and bold projects. He was able to open a workshop in Farringdon at the age of 21.
After that he worked part- time in the christie’s jewelry Department. Where his hands engraved the precious and beautiful stones. He decided to create his own jewelry house in Grafton street. He Aimed for the high and strong determination. He resolved to give the people of the world everything from design to filigree artistry, rare quality and beauty of precious stones which would meet the highest criteria of the world jewelry.
Glenn doesn’t like the word brand. He says “I would rather be called the house ”house” to be the main thing when you talk about your brand I don’t know where I sit. If you go back in history a brand was one place: one great restaurant, one great tailor in Milan, one great art dealer in New York. You built a relationship with that person.
Glenn has his own and unique way of creation. He doesn’t do advertisement like the other international brands do it. No press release, no promotion of his creation or artwork is done. Glenn says” “We’re a private company. Honestly, I don’t know how people get to know about us. But somehow they find out and find us. I work with a small number of buyers. The nicest thing is when friends want to buy something. I make jewelry for them from the beginning to the end, and then watch them show my creation to their friends. How can that be not nice?”
Glenn Spiro choose to meet with his clients in personal, by appointment, in his own exhibition halls, especially in the London mansion in Mayfair. Glenn describes about his creation “The truth is that we do not design jewelry, we buy precious stones. The designer takes a stone and creates on paper a working sketch of the future piece of jewelry around it. If the sketch does not correspond to the philosophy of our jewelry house, the stone is put back in the safe, and so on until we reach the desired result. It is only a stone to dictate us how the future jewelry will look like, so we have such a variety of styles. Often, the process of creation takes years. “For example, for the earrings shown below in the photo, the pearls were purchase with a contrast of more than 10 years.
He has his own part of doing business. He has overlooked the standard business formulas. He has two points of sale Harrods in London and second Bergdorf Goodman in New York.
His jewelry is not available to everyone. But Joe’s son, who is 24 years old has just headed the new department. Very small company turns into a family business.
Two important events for Glenn are:
1)The first one was to set foot in the world of watchmaking.
2)The second thing was to engage Arno Bamberger to his team as an Executive Director for strategic development, advertising and attracting new customers.
The first joint design of Glenn and Arno, which took four years, was the release of the Reveal men’s watches. Glenn says, discussing his first watch of Reveal, “But we’re a little nervous. This is a new, unknown business for us, and we are new players in this field.“
In every creation of Glenn, there is an enigma, secret, emotion, intensity, passion and in addition, distinct design key. He molds jewelry not because they are well procure, but because his philosophy echo with people who prefer to shop thoughtfully, by appreciating the beauty and rarity of his jewelry masterpieces. “The jewels we make are magnificent, elegant, refined, with the best precious stones the nature can provide us,” Glenn Spiro characterizes the result of laborious and masterly work of his team.
Jewelry House creates jewelry not only with precious materials but they apply and make use of taste, beauty, vision, personalization and customization. All the works are done by hands that adds rarity and uncommonness to the creation.
Jewelry by House of is a symbol of reputation, prosperity and ideal taste in technique and artistry.